She began using Instagram just for fun, mainly as a fan following entertainers, artists, music, and trends. In 2020, during quarantine, she began posting on TikTok at just 15 years old—before she even realized what she was doing could become a job in data analytics, marketing, or content creation. In just five months of actively posting content every single day, her videos reached millions of views, earning over 1.4 million likes and growing the account to around 30,000 followers. Some of her videos went viral, with the highest reaching over 2 million views, and almost every post consistently received thousands to hundreds of thousands of views. She focused on engagement-driven content—trends, relatable prompts, and shareable ideas—to see what resonated most with viewers.
Recently, she did a full rebrand of her TikTok page centered around her cat, Benjamin. By using the same strategies with viral pet content, she started gaining new views and engagement. She’s always been fascinated by how far social media trends can take a creator. Running a full-time TikTok, posting every day, and experimenting with what caught people’s attention gave her a hands-on way to learn what works and how to keep audiences engaged.
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