Through Jenna’s B.A. program in Klein's College of Mecia and Communication, she learned the business side of the music industry, entrepreneurial skills, copyright laws and sync licensing practices. She gained experience in label vs. artist contract negotiation and developed a strong understanding of entertainment agreements and artist management.
Jenna worked through real-life industry scenarios involving event/album budgeting, production planning, and artist coordination. Through artist management and communication classes, she strengthened her understanding of media team communication, leadership, and problem solving within the entertainment industry. Most importantly, these experiences taught her how to confidently market herself, build connections, and create opportunities within the industry.
Jenna declared her minor in the School of Sport, Tourism, and Hospitality Management (STHM) during her sophomore year, further strengthening her interest in live event's. Through the program, she gained a deeper understanding of what goes into successfully planning and running events of all sizes.
She worked in teams to develop revenue plans, operational strategies, budgets, and business proposals while strengthening her presentation, leadership, and communication skills. These experiences helped her build a strong foundation in event planning, teamwork, and the fast-paced environment of the live entertainment industry.
Jenna has experience creating graphic design content using Adobe Photoshop and Canva, along with editing professional video content through Adobe Premiere Pro and CapCut.
She also has website design experience using Wix, Google Sites, and GoDaddy, along with strong file management and organizational skills.
This minute-and-a-half video for Dynamite Donut combines interview clips with the owner and footage of her throughout the day to create a cohesive story about the business. Jenna organized over 20 hours of raw footage and used creative editing and audio syncing to turn the clips into a polished final piece.
Photography has always interested Jenna, and in fifth grade she even dressed up as a photographer for career day. While her career goals have changed, photography is still something she enjoys and hopes to continue as a side hustle. She shoots on a Canon Rebel EOS T7i and took a photography course to improve her skills.
Through the course, Jenna practiced portrait and landscape photography, visual storytelling, and techniques like deep and shallow depth of field. Her projects included photoshoots, photo sequences that tell a story, and landscape photography around Temple University.
Jenna wanted to expand her knowledge of music and audio production beyond what she was learning in her major. Through earning a music technology certification, she gained hands-on experience using Pro Tools and Logic Pro while developing skills in recording, mixing, and live sound.
She learned how to properly mic instruments and vocalists, record a full band, capture clean audio, and mix sessions so they sound balanced both live and in post-production. Jenna has experience working in two different studios and on live sound boards, using tools such as EQ, reverb, delay, automation, and sound level monitoring.
The projects she is showcasing from this certification highlight her skills in audio production and editing. Her work includes using delay and gated reverb effects, producing, composing, mixing, and mastering a full song, recording and mixing audio she mic’d herself, and cleanly cutting and editing audio for a project based on a presidential speech.
Jenna has always been interested in social media and the role it plays in how artists market and promote their music in today’s digital world. She is especially interested in how platforms influence fan engagement, branding, and the success of album releases and tours.
Through her social media marketing work, Jenna created projects including a press release example, a concept campaign for a Jingle Ball–style concert, a profit and loss budget example, a pitch deck draft, and a full marketing plan. These projects helped her combine creative ideas with strategic planning and audience engagement.
By earning a certificate in social media marketing, Jenna expanded her knowledge of content creation, analytics, and digital trends. She learned how to curate content with purpose, track engagement, and stay up to date with evolving social media strategies.
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